Explore is the new smart and tech building in Oslo where people and technology meet. Explore is aimed at large and small IT and digital companies that have in common that they are technological and forward-looking.
UPDATE: During 2019 it was decided that they wanted the building to be more anonymous and therefore the visual identity was withdrawn.
The concept is all about the interaction between man and technology. How we are influenced by technology, but also how we influence it for our own benefit in everyday life.
The logo is inspired by human DNA and programming codes. One get the contrast between the flexible in man and the static in technology.
The concept is reinforced by the choice of typography with high contrasts to each other that symbolizes man and technology. The division of surfaces is with 50% color is a reference to the contrast between man and technology.