By 2030, Oslo see nearly 100 million people commute by tram on a yearly basis, versus 53 million people today. Fremtidens byreise is a project that will provide Oslo with the next generation tram service through acquisition of new, modern trams, upgraded infrastructure and tram bases. The project extends from 2013 to 2024, and is led by Sporveien in cooperation with Ruter, Oslo municipality and Oslo Vognselskap.
The logo is inspired by the tramway track and infrastructure in Oslo – in addition to road and bicycle traffic.
The visual identity is based on a layer on layer-effect that symbolizes the planned improvements, along with a fresh and Nordic color palette, which allows for a clear division of information in terms of its priority-level.
Project done at Dinamo in team with Ida Ekroll and Simen Grankel. Photos used in the brand identity by Michaela Klouda.